PON

Editorial design and direction for an obesity standard in healthcare.

The cover is inspired by the BMI index. When the descending lines passing the logo, they make a positive change.

For a high usability, we developed a clear unity by using only functional elements within a well ordered structure of hierarchy.

In addition, this hybrid design is optimized for print and digital publication. For example, the digital version has a clickable table of contents and the page numbers are the same as the pdf slide numbers. In the printed version, the seven colours are printed separately to guarantee the colorfastness and to get the maximum colour intensity.