




Pitch for the new EU Organic brand.
A round dot and two leaves combine to form a plant which symbolizes nature, but it can also be seen as a landscape. The veins of the leaves are in the form of a check mark, this symbolizes a positive outcome of a check. The 12 stars stand for the EU.
All the above characteristics together communicate to the consumer that the product is a ‘European controlled and approved ‘natural product’.